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Why I Do What I Do — And Why Tiverton Small Business Matters to Me.

Writer: Simon Lloyd
Simon Lloyd
Mar 31
4 min read

​If you run a business on your own, or spend most of your time working from home, you’ll probably recognise this:

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  • You tell yourself you’re doing fine.

  • You keep going.

  • You don’t really talk about it.

  • But underneath it all, it can feel quite isolating.

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I know that feeling better than I’d like to admit.


Simon In The WorkHub

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I grew up in a family of entrepreneurs.

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Successful parents, successful grandparents, brothers, uncles — it was everywhere. Success wasn’t unusual, it was expected. And by the time I finished university, my older brothers had already achieved things I was still trying to figure out.

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My benchmark for success was set early, and it was high.

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I remember my grandad asking me a question when I was about 10 or 12:


“What’s better — being the child of successful parents, or the parent of a successful child?”

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At the time, I answered confidently that I was very happy being the child.

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That question never left me.

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Because deep down, I knew I had something to live up to — I just didn’t know how I was going to do it.

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I’ve always been creative. I think visually. I build things in my head and then figure out how to make them real.

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Words have never come as naturally to me as ideas.

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My dad recognised that early and encouraged me to lean into it — into design, visual communication, bringing ideas to life in ways people could actually see and understand.

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That direction changed everything.

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My early career didn’t follow a straight path.

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A chance conversation in a beach bar in Jamaica led to an opportunity in the UK’s largest gold refinery. I ended up developing products, supporting marketing, and leading sales teams — all while learning how businesses actually work.

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We created new ideas in the jewellery and investment space at a time when gold was under £200 an ounce.

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That’s where I discovered something important:

  • I loved small business.

  • I loved making decisions and seeing them turn into something real.

  • ​

Eventually, I went out on my own.

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Freelance design gave me freedom — and I took full advantage of it. I travelled across the USA, Australia, the Far East, Russia, Europe… working from a laptop, picking up projects as I went.

It looked like a great life.

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But it wasn’t sustainable.

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I found myself creating things… without knowing what to do with them.

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That frustration led to something unexpected.

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I couldn’t find anyone to produce work the way I wanted, at a price that made sense — so I bought the equipment myself.

A direct-to-garment printer. Embroidery machines.

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Without really planning it, I built a business.

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That business grew. At its peak, we had a team of nine. And what I loved most wasn’t just the work — it was the impact.

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I’d open the local paper and see things we had designed and produced everywhere. Events, teams, organisations — all brought to life visually.

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I became part of the community in a very real way.

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But the most important part wasn’t the business.

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It was the people.

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I’ve seen individuals go from having no confidence, barely speaking, avoiding eye contact — to building careers, gaining qualifications, and working with global brands.

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I’ve seen people who had no clear direction suddenly find ambition, take ownership, and decide they wanted to build something of their own.

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I’ve never pushed people.

But I’ve always walked alongside them.

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That’s what I do best — I say yes to ideas, and I help make them happen.

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Then things changed.

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The early 2020s were tough. Like many, I was hit hard. Debt built up. Businesses had to close. Plans fell apart.

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But the harder part wasn’t financial.

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It was personal.

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  • I didn’t get out of bed.

  • I ate too much. Drank more than I should.

  • I felt completely worthless.

  • I didn’t want help — but I couldn’t fix it myself either.​

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That period broke something in me.

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What pulled me out of it wasn’t one big moment.

It was a series of smaller ones.

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Honest conversations with my wife.Long walks with the dog.Time spent just looking at something beautiful and thinking about nothing at all.

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My dad had always been a huge influence on me — a natural leader, someone who gave people responsibility, trusted them, and supported them to make decisions for themselves.

When he passed away, I spoke to him in the chapel of rest and made some promises.

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Not the kind you can take back later.

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That changed how I thought about everything.

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Around that same time — strangely, on the very same day 28th August 2025 — three things happened:

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  • I saw the opportunity to run the Tiverton Workhub.

  • My wife and I found our home near Tiverton.

  • I first read the phrase and wish I had understood it years earlier: No one should build a business alone.

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For years, I tried to do everything myself.

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It led to burnout.It affected my mental health.It put pressure on my relationships.

And it didn’t need to happen.


Tiverton, for me, isn’t just a place.

It’s home.


It’s a beautiful part of the world — but like many places, it can feel disconnected. People working on their own, building things quietly, not always having the support or structure around them.


That’s what I want to change.

Because for me to succeed here, the community has to succeed too.


Now, through SiGNAL and the Tiverton Workhub, that’s exactly what we’re building.


A place where:

  • Tiverton small business doesn’t have to feel alone

  • You can share ideas openly

  • You get structure, support, and accountability when you need it

  • And you’re surrounded by people who are also trying to build something


I’ll walk the journey with you.

But I won’t pull you along.

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After 30 years of building businesses, making mistakes, starting again, and learning the hard way — I know this much is true:

Doing it alone is harder than it needs to be.

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If any of this feels familiar to you — the isolation, the pressure, the uncertainty — then you don’t have to keep doing it that way.


Come and be part of what we’re building here in Tiverton.


Tiverton Small Business

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